In leading the Simiron.com website redevelopment, our focus centered on reinforcing the brand’s tagline, “Innovative Protective Coatings,” and emphasizing its identity as a trusted US company. As a manufacturer of quality products, the key narrative was the “Made In The USA” angle, leveraging the confidence end-users place in American-made products. The overarching goal was to create an easily navigable site with strong SEO performance, showcasing Simiron as not just a product provider but as a diverse and accomplished American company.

Strategic Focus and Goals: The relaunch aimed at achieving ease of use for site visitors while prioritizing robust ROI for SEO. Every aspect of the copy and backend was tailored to optimize search engine rankings for common terms associated with Simiron’s products and systems. The central goals included enhancing user experience, ensuring high visibility on search engines, and differentiating Simiron from competitors with outdated and convoluted websites.

Design and Experience: Both UX and UI played pivotal roles in the redesign. The UX strategy focused on a clean and responsive layout, ensuring easy navigation across devices. This approach was critical to meeting user expectations and making information easily accessible. The UI design complemented the user experience, presenting an engaging, modern, and professional aesthetic. The goal was to create a website with a long shelf-life, maximizing returns on the design and build investment.

Website Features: The technical functionality of the website was a cornerstone, offering users easy-to-find points of contact, resources, a footer-sitemap, and built-in search capabilities. The website’s user-friendly design positioned Simiron as an industry standard, setting it apart from competitors with outdated and challenging-to-navigate platforms.

Results and Impact: The relaunched website not only became a standard barrier in Simiron’s industry but also transformed the brand into an authority. Major brands began expressing interest in using Simiron’s products and skilled technicians, opening new opportunities for collaboration and growth. The website’s success reflected not only in its technical functionality but also in its ability to communicate Simiron’s brand story effectively.

The Simiron.com project in our portfolio showcases our ability to not only redesign websites but strategically position brands as industry leaders through a combination of compelling narrative, user-friendly design, and technical excellence.