In steering the Pentastar Elevate project, we collaborated with Pentastar Aviation, a premier private aviation services provider, to rejuvenate their marketing approach for managed services, charter services, and talent recruitment. The project unfolded as a comprehensive strategy involving the development of a new website, an impactful email marketing campaign, and a targeted online advertising initiative.

Website and Brand Identity: The central challenge was to elevate Pentastar’s brand identity and attract top talent nationally. Our discovery process revealed an untapped opportunity to engage both high-earning individuals with the means to fly privately and potential first-time plane owners. The core pitch was clear: reimagine the brand identity to resonate better with the customer base, humanize Pentastar, and simplify the understanding of its services. The result was the creation of a dynamic website, HTTPS://PENTASTAR.AERO/, designed to communicate Pentastar’s offerings with clarity and appeal to a diverse audience.

Talent Attraction and Customer Engagement: The digital marketing campaign deployed encompassed email, text, display, and social ads. Our focus was not only on promoting Pentastar’s services but also on putting a human face on the brand. By showcasing the company culture and highlighting the expertise of its team, we aimed to attract top talent nationally while fostering a deeper connection with potential clients. The campaign was tailored to capture the attention of both seasoned private flyers and those exploring private aviation for the first time.

Results and Impact: The Pentastar Elevate project successfully transformed Pentastar Aviation’s online presence, aligning its brand identity with its diverse customer base. The website and marketing campaign facilitated greater engagement, attracting new high-earners and potential plane owners. By combining a fresh visual approach with a human-centric narrative, Pentastar Aviation positioned itself as a leader in private aviation services and an attractive employer on the national stage.

This project in our portfolio exemplifies our ability to not only create visually compelling websites but also to strategically position brands to capture new markets, engage diverse audiences, and attract top talent through thoughtful and targeted digital marketing initiatives.