This project involved the creation of marketing and sales support collateral in the form of branded pocket folders for Penske Automotive Group’s Mercedes-Benz and Audi dealerships. These meticulously designed folders served as a crucial component of marketing and sales support initiatives, implemented across all Penske Automotive Dealerships throughout North America. The pocket folders were strategically crafted to contain essential sales documents for customers upon the purchase of a vehicle.

Scope and Adherence: The scope of the project extended to cover all Penske Automotive Dealerships, ensuring uniformity and consistency in marketing and sales collateral. The pocket folders were customized to align with the branding guidelines of both Mercedes-Benz and Audi, adhering strictly to the auto manufacturers’ brand standards. This adherence was crucial to maintaining the integrity and visual identity of each brand within Penske’s diverse automotive portfolio.

Collateral Contents: The branded pocket folders were designed not only for aesthetic appeal but also for functionality. They served as a comprehensive package to house essential sales documents, providing a seamless and organized experience for customers during the vehicle purchase process. The content within the folders was thoughtfully curated to enhance the overall customer experience and support the sales and marketing objectives of Penske Automotive Group.

Auto Portfolio Inclusion: Given the diverse range of automotive brands within Penske’s portfolio, the pocket folders were designed to encompass all brands, ensuring that each dealership under the Penske Automotive Group umbrella could seamlessly integrate these collateral pieces. This inclusivity allowed for a standardized and cohesive approach across the entire automotive portfolio.

Strategic Implementation: The deployment of these pocket folders was a strategic move to enhance the overall customer experience and reinforce brand consistency. By providing a tangible and branded package for sales documents, Penske Automotive Group aimed to create a lasting impression on customers and reinforce the professionalism associated with Mercedes-Benz and Audi dealerships under the Penske umbrella.

Significance: This project holds significance as a comprehensive solution to support marketing and sales efforts across Penske Automotive Group’s Mercedes-Benz and Audi dealerships. The development of branded pocket folders showcases a commitment to precision, adherence to brand standards, and a strategic approach to enhancing customer interactions within the automotive purchasing journey.

This project exemplifies the successful integration of design, brand adherence, and functionality to create impactful marketing and sales support collateral for Penske Automotive Group’s prestigious Mercedes-Benz and Audi dealerships.