As the creative director driving the ElevateBI project, I navigated the competitive landscape of expert consultancy for Microsoft’s Power BI platform, transforming the marketing approach for Collectiv LLC. Initially partnering with a different agency left Collectiv feeling stuck in routine, prompting them to seek an agency capable of implementing effective communication strategies to maximize their media budget and enhance lead quality for the sales team.

Challenges and Objectives: With 12 ongoing campaigns encompassing paid search, display/remarketing, and YouTube video pre-roll, Collectiv faced the challenge of optimizing these initiatives for budget efficiency and success. The existing user journey, directing prospects to a generic HubSpot landing page, lacked the engagement needed for effective lead conversion. The executive team at Collectiv, aware of SSDM’s successful client outcomes, sought our expertise to improve lead generation. Being data-driven, Collectiv aimed to achieve new contacts at their target ROAS, including lowering CPCs.

Strategic Approach: Our solution involved a comprehensive redesign of the landing page, addressing UI/UX elements, creative strategy, and lead magnet optimization. We delved into the intricacies of Microsoft’s Power BI platform to craft a narrative that showcased Collectiv’s expertise while engaging prospects on a deeper level. The redesigned user journey aimed to enhance lead conversion by creating a more personalized and informative experience.

Recognition: The success of the ElevateBI project was underscored by the prestigious Platinum Award at the Hermes Creative Awards 2023. This recognition not only celebrated the creative excellence of our team but also validated the strategic approach taken to redefine Collectiv’s marketing campaigns.

Client Feedback: During the presentation, the client expressed, “You read my mind! This is cinematic. I feel like I’m watching a really good movie like the Dark Knight Returns. I love it!” This feedback resonated with our team, reflecting the project’s success in capturing the client’s vision and elevating their marketing efforts to a cinematic and impactful level.

The ElevateBI project in our portfolio exemplifies our ability to rejuvenate marketing strategies, combining creative innovation with strategic insights. It stands as a testament to our commitment to delivering not just solutions, but transformative experiences that resonate with clients and their target audience.

   Winner | Hermes Creative Awards