The EmPower HR project marked a transformative engagement with a leading Midwest-based Professional Employer Organization (PEO) and HR Outsourcing firm. The primary focus throughout the collaboration was on delivering marketing qualified leads with a strong emphasis on conversion rates. This objective was realized through the development of an aggressive content strategy, contributing to an estimated $2.2 million sales pipeline value in the three years following the brand relaunch.

Lead Generation and Promotion Program: The comprehensive lead generation and promotion program involved a strategic approach to content development for various platforms. This included crafting compelling landing pages, designing effective digital ads, generating engaging blog content, and producing impactful video content. The goal was not just to attract attention but to nurture leads effectively, resulting in tangible conversions.

Role as Agency Creative Director: In my capacity as the agency’s creative director, I assumed a central role in overseeing all aspects of creative production and ongoing strategy. This included guiding the development of visually striking and message-driven content that aligned with EmPower HR’s marketing initiatives. The emphasis was not only on producing eye-catching material but also on ensuring that each creative element contributed strategically to the overall lead generation and conversion goals.

Results and Impact: The success of the EmPower HR project is evident in the estimated $2.2 million sales pipeline value generated in the three years post-brand relaunch. The strategic blend of impactful content, visually compelling design, and targeted promotion effectively positioned EmPower HR as a leader in the PEO and HR Outsourcing industry. The project stands as a testament to our ability to not only enhance brand visibility but also to drive tangible business outcomes through thoughtful and data-driven marketing strategies.

Showcasing proficiency in crafting strategic and results-driven campaigns, leveraging creative direction to not only capture attention but also to convert leads and drive substantial business growth.