This project showcases the comprehensive branding and marketing design undertaken for Go Where Meetings Matter (GWMM), a Michigan-based event hosting company. The focal point of this endeavor was the creation of a unique and cost-effective promotional mailer targeting high-end clients. The design concept employed geometric shapes and strategic material cuts to not only elevate visual excitement but also deliver a distinctive mailer that stands out while remaining practical.

Design Concept: The design concept for the promotional mailer revolved around achieving a perfect balance between cost-effectiveness and visual impact. Geometric shapes and material cuts were strategically incorporated to create a visually dynamic and attention-grabbing piece. The use of dazzling color applications and precise 90-degree angle cuts contributed to the overall aesthetic appeal, ensuring that the mailer conveyed a high-end impression without being cumbersome.

Low-Cost High-End Solution: Facing the challenge of disseminating product information to large businesses in a cost-effective manner, the solution devised was a low-cost approach that exuded the appearance of a high-end product. The staggered printed piece, finished in a custom pocket folder with distinctive side tabs, not only stood out visually but also presented a unique and memorable experience for recipients. This innovative approach allowed GWMM to make a lasting impression without exceeding budget constraints.

Brand Design Reception: The branding and marketing design, characterized by its geometric elements and strategic cuts, received widespread acclaim for its ingenuity and effectiveness. The success of the promotional mailer led to subsequent requests for the development of brand standards and the design of GWMM’s official website, further solidifying the positive reception and impact of the overall branding strategy.

Comprehensive Brand Standards and Website: Following the success of the initial branding efforts, I was entrusted with the task of developing comprehensive brand standards for GWMM. This involved creating guidelines to ensure consistency in visual elements, messaging, and overall brand representation. Additionally, the successful collaboration extended to the design and development of GWMM’s official website, contributing to a unified and impactful online presence.

Significance: This project stands as a testament to the effective fusion of creativity, cost-effectiveness, and strategic design thinking. The promotional mailer, with its geometric allure and practicality, not only addressed the immediate marketing needs of GWMM but also set the stage for a cohesive brand identity across various touchpoints. The success of this endeavor highlights the ability to deliver impactful solutions that leave a lasting impression within budget constraints.